The universal portfolio algorithm is a portfolio selection algorithm from the field of machine learning and information theory. The algorithm learns adaptively from historical data and maximizes log-optimal growth rate in the long run, per the Kelly criterion. It was introduced by the late Stanford University information theorist Thomas M. Cover. The algorithm rebalances the portfolio at the beginning of each trading period. At the beginning of the first trading period it starts with a naive diversification. In the following trading periods the portfolio composition depends on the historical total return of all possible constant-rebalanced portfolios. The universal portfolio algorithm is the predecessor of the various online portfolio selection methodologies.
Plant Nanny
Plant Nanny is a water tracker mobile application which reminds users to drink water. It was developed by Taiwanese app maker Fourdesire. The app was first released in 2013 and is available on the Apple App Store for iPhones and the Google Play Store for Android devices. == Description == Play Nanny uses a game method that allows users to turn their virtual selves into plants, which grows and thrives as the user drinks more water. The app sends occasional push notifications to remind users to drink water throughout the day. Users can choose from a wide range of plants, including cacti and carnations, and track their water intake. The app uses two resources, How to calculate how much water you should drink by Jennifer Stone (2018) and Human energy requirements by the Food and Agriculture Organization (2004), to calculate the recommended daily water intake for its users. Upon downloading the app, users are prompted to input basic personal information which is then used to calculate the recommended daily water intake and prompts them to drink the appropriate amount. == Accolades ==
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media platforms such as Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools that companies can use to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". Firms that use social media marketing can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy. == Purposes and tactics == Social media may be employed in marketing as a communications tool that makes companies accessible to those who are interested in their product and visible to those who are not familiar with their products. It is used by companies to create buzz, learn from customers, and target them. Of the top 10 factors that correlate with a strong Google organic search, seven are social media-dependent. This means that if brands with little to no social media presence tend to show up less on Google searches. While platforms such as Twitter, Facebook and—in the past—Google+ have a larger number of monthly users, the visual media-sharing-based mobile platforms garner a higher interaction rate in comparison, and have registered the fastest growth, and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter, which has a .03% interaction rate with an average of 210 million monthly users. Unlike traditional media that are often cost-prohibitive to many companies, a social media strategy does not require significant financial investment. To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through traditional print, television, or radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for premium services). This has changed the ways that companies approach and interact with customers, as a substantial percentage of consumer interactions are now being carried out over online platforms with much higher visibility. Customers can post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies through social media platforms. According to Measuring Success, over 80% of consumers use the web to research products and services. Thus social media marketing is also used by businesses in order to build relationships of trust with consumers. To this aim, companies may hire personnel to specifically handle these social media interactions, who usually report under the title of online community managers. Handling these interactions in a satisfactory manner can result in an increase of consumer trust. To both this aim and to fix the public's perception of a company, three steps are taken in order to address consumer concerns: Identifying the extent of the social chatter Engaging the influencers to help Developing a proportional response == Strategies == === Passive approach === Social media can be a useful source of market information and a way to hear customers' perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap into and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. === Active approach === Social media can be used as a public relations tool, a direct marketing tool, and a communication channel to target very specific audiences, with social media influencers and social media personalities as effective customer engagement tools. This tactic is widely known as influencer marketing, which gives brands the opportunity to reach their target audience via a group of selected influencers advertising their product or service. Brands were projected to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data. The use of customer influencers, such as popular bloggers, can be an efficient and cost-effective method to launch new products or services. == Engagement == Engagement with the social web means that customers and stakeholders are active participants rather than passive spectators. An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). The use of Social media in a business or political context allows people to express and share opinions about a company's products, services or business practices, or a government's actions. On social media, each participant becomes part of the marketing department (or a challenge to the marketing effort) as other customers read their comments or reviews. The effectiveness of social media marketing campaigns is dependent on the promotion of online engagement. With the advent of social media marketing, it has become increasingly important to gain customer interest in products and services, which can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. Engagement in social media for the purpose of a social media strategy is divided into two parts. The first is proactive, regular posting of new online content, which can be seen through digital photos, digital videos, text, and conversations. It is also represented through sharing of content and information from others via weblinks. The second part is reactive conversations, with social media users responding to those who reach out to others' social media profiles through comments or messages. == Campaigns == === Local businesses === Small businesses use social networking sites as a promotional technique. Businesses can follow individuals' social media usage in their local area and advertise specials and deals, which can be exclusive and in the form of "get a free drink with a copy of this tweet". This type of message encourages other locals to follow the business on their official websites in order to obtain the promotional deal. The business's brand visibility is enhanced in the process. Social networking sites are also used by small businesses to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain insights on whether or not a product may be accepted by their target market enough to merit full production. In addition, customers will feel the company has engaged them in the process of co-creation—the process in which the business uses customer feedback to create or modify a product or service to fill a need of the target market. Such feedback can be presented in various forms, such as surveys, contests, and polls. Social networking sites such as LinkedIn, also provide opportunities for small businesses to find candidates to fill staff positions. Review sites such as Yelp help small businesses build their reputation beyond brand visibility. Positive customer peer reviews help influence new prospects to purchase goods and services more than company advertising. == Benefits == Social Media Marketing allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising. Marketing on most social media platforms also comes at little to no cost, making it accessible to virtually any size business. Social Media Marketing accommodates personalized and direct marketing that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately. Another advantage of social media marketing is that it's an ideal environment for a company to conduct market research. It can be used
Cut, copy, and paste
Cut, copy, and paste are essential commands of modern human–computer interaction and user interface design. They offer an interprocess communication technique for transferring data through a computer's user interface. The cut command removes the selected data from its original position, and the copy command creates a duplicate; in both cases the selected data is kept in temporary storage called the clipboard. Clipboard data is later inserted wherever a paste command is issued. The data remains available to any application supporting the feature, thus allowing easy data transfer between applications. The command names are a (skeuomorphic) interface metaphor based on the physical procedure used in manuscript print editing to create a page layout, like with paper. The commands were pioneered into computing by Xerox PARC in 1974, popularized by Apple Computer in the 1983 Lisa workstation and the 1984 Macintosh computer, and in a few home computer applications such as the 1984 word processor Cut & Paste. This interaction technique has close associations with related techniques in graphical user interfaces (GUIs) that use pointing devices such as a computer mouse (by drag and drop, for example). Typically, clipboard support is provided by an operating system as part of its GUI and widget toolkit. The capability to replicate information with ease, changing it between contexts and applications, involves privacy concerns because of the risks of disclosure when handling sensitive information. Terms like cloning, copy forward, carry forward, or re-use refer to the dissemination of such information through documents, and may be subject to regulation by administrative bodies. == History == === Origins === The term "cut and paste" comes from the traditional practice in manuscript editing, whereby people cut paragraphs from a page with scissors and paste them onto another page. This practice remained standard into the 1980s. Stationery stores sold "editing scissors" with blades long enough to cut an 8½"-wide page. The advent of photocopiers made the practice easier and more flexible. The act of copying or transferring text from one part of a computer-based document ("buffer") to a different location within the same or different computer-based document was a part of the earliest on-line computer editors. As soon as computer data entry moved from punch-cards to online files (in the mid/late 1960s) there were "commands" for accomplishing this operation. This mechanism was often used to transfer frequently-used commands or text snippets from additional buffers into the document, as was the case with the QED text editor. === Early methods === The earliest editors (designed for teleprinter terminals) provided keyboard commands to delineate a contiguous region of text, then delete or move it. Since moving a region of text requires first removing it from its initial location and then inserting it into its new location, various schemes had to be invented to allow for this multi-step process to be specified by the user. Often this was done with a "move" command, but some text editors required that the text be first put into some temporary location for later retrieval/placement. In 1983, the Apple Lisa became the first text editing system to call that temporary location "the clipboard". Earlier control schemes such as NLS used a verb—object command structure, where the command name was provided first and the object to be copied or moved was second. The inversion from verb—object to object—verb on which copy and paste are based, where the user selects the object to be operated before initiating the operation, was an innovation crucial for the success of the desktop metaphor as it allowed copy and move operations based on direct manipulation. === Popularization === Inspired by early line and character editors, such as Pentti Kanerva's TV-Edit, that broke a move or copy operation into two steps—between which the user could invoke a preparatory action such as navigation—Lawrence G. "Larry" Tesler proposed the names "cut" and "copy" for the first step and "paste" for the second step. Beginning in 1974, he and colleagues at Xerox PARC implemented several text editors that used cut/copy-and-paste commands to move and copy text. Apple Computer popularized this paradigm with its Lisa (1983) and Macintosh (1984) operating systems and applications. The functions were mapped to key combinations using the ⌘ Command key as a special modifier, which is held down while also pressing X for cut, C for copy, or V for paste. These few keyboard shortcuts allow the user to perform all the basic editing operations, and the keys are clustered at the left end of the bottom row of the standard QWERTY keyboard. These are the standard shortcuts: Control-Z (or ⌘ Command+Z) to undo Control-X (or ⌘ Command+X) to cut Control-C (or ⌘ Command+C) to copy Control-V (or ⌘ Command+V) to paste The IBM Common User Access (CUA) standard also uses combinations of the Insert, Del, Shift and Control keys. Early versions of Windows used the IBM standard. Microsoft later also adopted the Apple key combinations with the introduction of Windows, using the control key as modifier key. Similar patterns of key combinations, later borrowed by others, are widely available in most GUI applications. The original cut, copy, and paste workflow, as implemented at PARC, utilizes a unique workflow: With two windows on the same screen, the user could use the mouse to pick a point at which to make an insertion in one window (or a segment of text to replace). Then, by holding shift and selecting the copy source elsewhere on the same screen, the copy would be made as soon as the shift was released. Similarly, holding shift and control would copy and cut (delete) the source. This workflow requires many fewer keystrokes/mouse clicks than the current multi-step workflows, and did not require an explicit copy buffer. It was dropped, one presumes, because the original Apple and IBM GUIs were not high enough density to permit multiple windows, as were the PARC machines, and so multiple simultaneous windows were rarely used. == Cut and paste == Computer-based editing can involve very frequent use of cut-and-paste operations. Most software-suppliers provide several methods for performing such tasks, and this can involve (for example) key combinations, pulldown menus, pop-up menus, or toolbar buttons. The user selects or "highlights" the text or file for moving by some method, typically by dragging over the text or file name with the pointing-device or holding down the Shift key while using the arrow keys to move the text cursor. The user performs a "cut" operation via key combination Ctrl+x (⌘+x for Macintosh users), menu, or other means. Visibly, "cut" text immediately disappears from its location. "Cut" files typically change color to indicate that they will be moved. Conceptually, the text has now moved to a location often called the clipboard. The clipboard typically remains invisible. On most systems only one clipboard location exists, hence another cut or copy operation overwrites the previously stored information. Many UNIX text-editors provide multiple clipboard entries, as do some Macintosh programs such as Clipboard Master, and Windows clipboard-manager programs such as the one in Microsoft Office. The user selects a location for insertion by some method, typically by clicking at the desired insertion point. A paste operation takes place which visibly inserts the clipboard text at the insertion point. (The paste operation does not typically destroy the clipboard text: it remains available in the clipboard and the user can insert additional copies at other points). Whereas cut-and-paste often takes place with a mouse-equivalent in Windows-like GUI environments, it may also occur entirely from the keyboard, especially in UNIX text editors, such as Pico or vi. Cutting and pasting without a mouse can involve a selection (for which Ctrl+x is pressed in most graphical systems) or the entire current line, but it may also involve text after the cursor until the end of the line and other more sophisticated operations. The clipboard usually stays invisible, because the operations of cutting and pasting, while actually independent, usually take place in quick succession, and the user (usually) needs no assistance in understanding the operation or maintaining mental context. Some application programs provide a means of viewing, or sometimes even editing, the data on the clipboard. == Copy and paste == The term "copy-and-paste" refers to the popular, simple method of reproducing text or other data from a source to a destination. It differs from cut and paste in that the original source text or data does not get deleted or removed. The popularity of this method stems from its simplicity and the ease with which users can move data between various applications visually – without resorting to permanent storage. Use in healthcare do
BREACH
BREACH (a backronym: Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext) is a security vulnerability against HTTPS when using HTTP compression. BREACH is built based on the CRIME security exploit. BREACH was announced at the August 2013 Black Hat USA conference by security researchers Angelo Prado, Neal Harris and Yoel Gluck. == Details == While the CRIME attack was presented as a general attack that could work effectively against a large number of protocols, only exploits against SPDY request compression and TLS compression were demonstrated and largely mitigated in browsers and servers. The CRIME exploits against HTTP compression has not been mitigated at all, even though the authors of CRIME have warned that this vulnerability might be even more widespread than SPDY and TLS compression combined. BREACH is an instance of the CRIME attack against HTTP compression—the use of gzip or DEFLATE data compression algorithms via the content-encoding option within HTTP by many web browsers and servers. Given this compression oracle, the rest of the BREACH attack follows the same general lines as the CRIME exploit, by performing an initial blind brute-force search to guess a few bytes, followed by divide-and-conquer search to expand a correct guess to an arbitrarily large amount of content. == Mitigation == BREACH exploits the compression in the underlying HTTP protocol. Therefore, turning off TLS compression makes no difference to BREACH, which can still perform a chosen-plaintext attack against the HTTP payload. As a result, clients and servers are either forced to disable HTTP compression completely (thus reducing performance), or to adopt workarounds to try to foil BREACH in individual attack scenarios, such as using cross-site request forgery (CSRF) protection. Another suggested approach is to disable HTTP compression whenever the referrer header indicates a cross-site request, or when the header is not present. This approach allows effective mitigation of the attack without losing functionality, only incurring a performance penalty on affected requests. Another approach is to add padding at the TLS, HTTP header, or payload level. Around 2013–2014, there was an IETF draft proposal for a TLS extension for length-hiding padding that, in theory, could be used as a mitigation against this attack. It allows the actual length of the TLS payload to be disguised by the insertion of padding to round it up to a fixed set of lengths, or to randomize the external length, thereby decreasing the likelihood of detecting small changes in compression ratio that is the basis for the BREACH attack. However, this draft has since expired without further action. A very effective mitigation is HTB (Heal-the-BREACH) that adds random-sized padding to compressed data, providing some variance in the size of the output contents. This randomness delays BREACH from guessing the correct characters in the secret token by a factor of 500 (10-byte max) to 500,000 (100-byte max). HTB protects all websites and pages in the server with minimal CPU usage and minimal bandwidth increase.
Computer appliance
A computer appliance is a computer system with a combination of hardware, software, or firmware that is specifically designed to provide a particular computing resource. Such devices became known as appliances because of the similarity in role or management to a home appliance, which are generally closed and sealed, and are not serviceable by the user or owner. The hardware and software are delivered as an integrated product and may even be pre-configured before delivery to a customer, to provide a turn-key solution for a particular application. Unlike general purpose computers, appliances are generally not designed to allow the customers to change the software and the underlying operating system, or to flexibly reconfigure the hardware. Another form of appliance is the virtual appliance, which has similar functionality to a dedicated hardware appliance, but is distributed as a software virtual machine image for a hypervisor-equipped device. == Overview == Traditionally, software applications run on top of a general-purpose operating system, which uses the hardware resources of the computer (primarily memory, disk storage, processing power, and networking bandwidth) to meet the computing needs of the user. The main issue with the traditional model is related to complexity. It is complex to integrate the operating system and applications with a hardware platform, and complex to support it afterwards. By tightly constraining the variations of the hardware and software, the appliance becomes easily deployable, and can be used without nearly as wide (or deep) IT knowledge. Additionally, when problems and errors appear, the supporting staff very rarely needs to explore them deeply to understand the matter thoroughly. The staff needs merely training on the appliance management software to be able to resolve most of problems. In all forms of the computer appliance model, customers benefit from easy operations. The appliance has exactly one combination of hardware and operating system and application software, which has been pre-installed at the factory. This prevents customers from needing to perform complex integration work, and dramatically simplifies troubleshooting. In fact, this "turnkey operation" characteristic is the driving benefit that customers seek when purchasing appliances. To be considered an appliance, the (hardware) device needs to be integrated with software, and both are supplied as a package. This distinguishes appliances from "home grown" solutions, or solutions requiring complex implementations by integrators or value-added resellers (VARs). The appliance approach helps to decouple the various systems and applications, for example in the data center. Once a resource is decoupled, in theory it can be also centralized to become shared among many systems, centrally managed and optimized, all without requiring changes to any other system. == Tradeoffs of the computer appliance approach == The major disadvantage of deploying a computer appliance is that since they are designed to supply a specific resource, they most often include a customized operating system running over specialized hardware, neither of which are likely to be compatible with the other systems previously deployed. Customers lose flexibility. One may believe that a proprietary embedded operating system, or operating system within an application, can make the appliance much more secure from common cyber attacks. However, the opposite is true. Security by obscurity is a poor security decision, and appliances are often plagued by security issues as evidenced by the proliferation of IoT devices. == Types of appliances == The variety of computer appliances reflects the wide range of computing resources they provide to applications. Some examples: Storage appliances provide large amounts of storage, often available to many machines on the network. See Network-attached storage and Storage area network. Network appliances are general purpose routers which may also provide firewall protection, Transport Layer Security (TLS), messaging, access to specialized networking protocols (like the ebXML Message Service) and bandwidth multiplexing for the multiple systems they front-end. Backup and disaster recovery appliances computer appliances that are integrated backup software and backup targets, sometimes with hypervisors to support local DR of protected servers. They are often a gateway to a full DRaaS solution. Firewall and Security appliances Dedicated network appliances that are designed to protect computer networks from unwanted traffic. IIoT and MES Gateway appliances Computer appliances that are designed to translate data bidirectionally between control systems and enterprise systems. Proprietary, embedded, firmware applications running on the appliance use point-to-point connections to translate data between field devices in their native automation protocols and MES systems through their APIs, ODBC, or RESTful interfaces. Anti-spam appliances for e-mail spam Software appliances A single application server appliance, with just enough operating system (JeOS) for it to run. Virtual machine appliances consist of a "hypervisor style" embedded operating system running on appliance hardware. The hypervisor layer is matched to the hardware of the appliance, and cannot be varied by the customer, but the customer may load other operating systems and applications onto the appliance in the form of virtual machines. == Consumer appliances == Aside from its deployment within data centers, many computer appliances are directly used by the general public. These include: Digital video recorder Residential gateway Network-attached storage (NAS) Video game console Consumer uses stress the need for an appliance to have easy installation, configuration, and operation, with little or no technical knowledge being necessary. == Appliances in industrial automation == The world of industrial automation has been rich in appliances. These appliances have been hardened to withstand temperature and vibration extremes. These appliances are also highly configurable, enabling customization to meet a wide variety of applications. The key benefits of an appliance in automation are: Reduced downtime - a failed appliance is typically replaced with a COTS replacement and its task is quickly and easily reloaded from a backup. Highly scalable - appliances are typically targeted solutions for an area of a plant or process. As the requirements change, scalability is achieved through the installation of another appliance. Automation concepts are easily replicated throughout the enterprise by standardizing on appliances to perform the needed tasks, as opposed to the development of custom automation schemes for each task. Low TCO (total cost of ownership) - appliances are developed, tested and supported by automation product vendors and undergo a much broader level of quality testing than custom designed automation solutions. The use of appliances in automation reduce the level of testing needed in each individual application. Reduced design time - appliances perform specific functions and although they are highly configurable, they are typically self documenting. This enables appliance based solutions to be transferred from engineer to engineer with minimal need for training and documentation. Types of automation appliances: PLC (programmable logic controller) - Programmable logic controllers are appliances that are typically used for discrete control and offer a wide range of Input and Output options. They are configured through standardized programming languages such as IEC-1131. PID (proportional–integral–derivative controller) - PID controllers are appliances that monitor a process variable and, based on an error term, effect change on a control output (manipulated variable) to drive the process variable to a setpoint. PAC (programmable automation controller) - Programmable automation controllers are appliances that embody properties of both PLCs and PID controllers enabling the integration of both analog and discrete control. Universal gateway - A universal gateway appliance has the ability to communicate with a variety of devices through their respective communication protocols, and will affect data transactions between them. This in increasingly important as manufacturing strives to improve agility, quality, production rates, production costs and reduce downtime through enhanced M2M (machine to machine) communications. EATMs (Enterprise Appliance Transaction Modules) - Enterprise appliance transaction modules are appliances that affect data transactions from plant floor automation systems to enterprise business systems. They communicate to plant floor equipment through various vendor automation protocols, and communicate to business systems through database communication protocols such as JMS (Java Message Service) and SQL (Structured Query Language). == Internal structure == There are several
Social media stock bubble
The social media bubble is a hypothesis stating that there was a speculative boom and bust phenomenon in the field of social media in the 2010s, particularly in the United States. The Wall Street Journal defined a bubble as stocks "priced above a level that can be justified by economic fundamentals," but this bubble includes social media. Social networking services (SNS) have seen huge growth since 2006, but some investors believed around 2014-2015, that the "bubble" was similar to the dot-com bubble of the late 1990s and early 2000s. In 2015, Mark Cuban, owner of the Dallas Mavericks NBA team and star of the TV show, Shark Tank, sounded an alarm on his personal blog over the social media bubble, calling it worse than the tech bubble in 2000 due to the lack of liquidity in social media stocks. A year prior, however, Cuban told CNBC that he did not believe social media stocks were on the verge of a bubble. In a letter to investors in 2014, David Einhorn, who runs the hedge-fund Greenlight Capital, wrote that "we are witnessing our second tech bubble in 15 years." He went on to write, "What is uncertain is how much further the bubble can expand, and what might pop it." Einhorn cited several factors supporting the existence an over-exuberance including "rejection of conventional valuation methods" and "huge first day IPO pops for companies that have done little more than use the right buzzwords and attract the right venture capital." Since those claims, services like Facebook, Twitter, Instagram, and Snapchat have grown to become multi-billion-dollar corporations generating enormous revenues, though some continue to lose money. == History of social networking services == Social networking services have grown and evolved with time since the launch of SixDegrees.com in 1997. Cutting edge at its time, SixDegrees.com allowed users to create a profile, invite friends, and connect within its platform. At its peak, SixDegrees.com had more than 3.5 million users. Between 1997 and 2001 more social sites aimed at allowing users to connect with others for personal, professional, or dating reasons. Friendster and MySpace were next to enter the social SNS arena, followed by Facebook in 2004. Even though MySpace had a following of more than 300 million users, it could not compete with Facebook, which now has overtaken the social networking world. However, as development of SNS started to emerge, a market saturation began to take effect. Some classrooms have begun to incorporate technology in daily learning as well as social channels specific to student's course work. Traditional social media sites are used, as are educational oriented sites such as ShowMe and Educreations Interactive Whiteboard. == Controversies == While SNS continue to play an influential role in helping people form real-world connections via the Internet, renewed concerns over the social media bubble have surfaced due to recent controversies. These threats include growing concerns about breaches in data, the rise of bot accounts, and the sharing of fake news on SNS platforms. There are also concerns that big data figures associated with these SNS are inflated or fake, as well as worries about the role the platforms played in national elections (see Russian interference in the 2016 United States elections). These issues have resulted in a lack of trust among the sites' users.